A joint report by Online Resort × Enjourney
Editorial update: 9 November 2026 JST | Forward travel window: December 2026–May 2027
Statistical periods, release stages and the scope of rules and calendars are stated below. Japanese event and sales times are JST; origin-market holidays use the local calendar.
A first visit to Japan combines choices about places with each person's meal requirements. This edition connects those decisions to a practical itinerary, states the small-sample limits of the spending data, and places a state-level school calendar alongside Japanese events from December 2026 to May 2027. Beef, eggs and dairy, root vegetables, stock and seasonings are separate questions, not a single nationality-based meal category.
Booking dates to put on the calendar now
- For an April F1 itinerary, note 15 November at 11:00 JST now. The main advance spectator tickets for the Japanese Grand Prix on 9–11 April 2027 are scheduled to go on sale on 15 November 2026 at 11:00 JST. Thursday–Friday and Thursday-only tickets have a separate 20 December, 11:00 JST sale date, and overseas purchasing routes have restrictions. Check the specific ticket category before arranging it. Suzuka Circuit
- If the January Tokyo itinerary includes sumo, note the 5 December advance-sale opening. The January tournament runs from 10–24 January 2027. Verify the desired day, seat type and sales route; the published tournament dates do not guarantee a seat. Japan Sumo Association
December 2026–May 2027 | Travel and booking dates
Base calendar checked on 4 November 2026, with additions on 5 November and targeted updates on 9 November. Record-level check dates are retained. Japanese event and ticket-sale times are JST; origin-market holidays use local calendar dates.
Japan has published dates for light displays, winter festivals, a horticultural expo and motorsport between December 2026 and May 2027. Holidays in India vary by state, school and employer. A state education calendar therefore cannot be treated as the travel window for the whole country.
The Goa Directorate of Education's order dated 3 February 2026 for the 2026–27 school year gives a Christmas break from 24 December 2026 to 2 January 2027 and a summer vacation from 1 May to 5 June 2027 for the covered government, government-aided and unaided primary, secondary and higher secondary schools in Goa. It specifies Classes VI–X and XII, and says Classes I–V and XI follow the same vacation and break dates. This is a calendar for the covered Goa schools, not a nationwide Indian holiday schedule or evidence of travel behaviour.
| Travel month | A specific Japan option | Deadline or condition to check now |
|---|---|---|
| December | Ashikaga Flower Park's Flower Fantasy | Closed 31 December; check the day-to-night changeover and visiting hours. |
| January | Edo Tokyo Performing Arts Festival's New Year opening, 2–3 January | Free, with direct arrival on the day; check for programme changes. |
| February | Sapporo Snow Festival, 4–11 February | Check venue details and the separate dates of an associated event. |
| March | GREEN×EXPO 2027, opening 19 March | The one-day early-bird offer ends 18 March; reserve a visit date and time. |
| April | Formula 1 Japanese Grand Prix at Suzuka, 9–11 April | Suzuka main advance admission tickets are scheduled for sale at 11 am on 15 November 2026. |
| May | Grand Sumo May Tournament, Tokyo, 9–23 May | Advance sales begin 10 April; check seat categories and purchase terms. |
Check the F1 ticket category and sales channel together. Main advance tickets are scheduled for 15 November 2026 at 11:00 JST; Thursday-only and Thursday/Friday tickets are scheduled for 20 December at 11:00. Those latter tickets cover 8 April 2027 or 8–9 April. Asoview has separate openings: West Area tickets on 16 November at 11:00, and Thursday-only/Thursday–Friday tickets on 21 December at 11:00. Asoview purchases cannot be resold, upgraded or changed to a different age category. All times are JST. Suzuka's channel-specific guide
Some overseas-issued cards may fail registration with MobilityStation, and the organiser identifies different purchasing routes for some countries and regions. Check account registration, payment and the organiser-listed route before the sale. This does not mean that all overseas cards are rejected or that another outlet guarantees a purchase or seat. Payment conditions Overseas purchasing guidance
December and May offer two comparisons with the same state's school calendar. Goa's covered-school Christmas break includes 31 December, but Ashikaga Flower Park is closed that day: overlapping dates do not mean admission is possible. Goa's summer break begins on 1 May and continues through 5 June, overlapping the 9–23 May sumo tournament on paper. Neither overlap establishes that families will visit Japan or that seats will be available. Goa education order · Ashikaga's current-season notice · Sumo schedule
The Yokohama expo involves a step after buying a ticket. GREEN×EXPO 2027 runs from 19 March to 26 September. The one-day early-bird period ends 18 March, and entry requires a separate reservation for the visit date and time. Shuttle-bus or parking reservations are separate if used. Official ticket guidance
The April Suzuka race has a November sales date. Main advance spectator tickets for the 9–11 April weekend are scheduled to go on sale at 11 am on 15 November. Eligible purchasing regions, ticket categories, parking and camping have different terms; a launch date alone does not establish that a particular ticket can be bought. F1 calendar · Suzuka ticket information The next issue will revisit state- and school-specific calendars, venue operations and ticketing changes. These dates do not guarantee flowers, snowfall or inventory.
Booking GREEN×EXPO for a group itinerary
Early-bird one-day tickets went on sale on 19 March 2026, with sales ending on 18 March 2027. Admission date/time reservations and shuttle or parking bookings are separate. Coaches need advance bookings for the north or west parking areas; do not arrange roadside drop-off or pick-up around the venue. Direct buses from Haneda Airport and other hubs remain in planning. Treat them as unconfirmed transport until timetables, fares and booking methods are published. Organiser’s sales announcement Official tickets Access information
General groups require at least 15 visitors entering together, excluding the escort. The general-group discount ticket requires at least 15 users of that ticket type. The full-reservation deadline is 10 days before the day preceding the visit for general groups, or 30 days for school groups. Confirmation by linking ticket IDs must be completed four days before the visit. Website cancellation is unavailable after full-reservation approval; confirmed general-group bookings cannot be changed, cancelled or refunded. School groups have a limited exception for unavoidable reductions in pupil numbers. Check the headcount and each deadline with the authorised seller. Group-booking FAQ

Market evidence | Arrivals, expenditure and reference periods
| Measure | Published figure | Period and scope |
|---|---|---|
| Visitor arrivals | 27,600 (+8.7%) | September 2026, JNTO preliminary nationality series source |
| Arrivals year to date | 277,700 (+19.0%) | January–September 2026, JNTO preliminary source |
| Expenditure in Japan | ¥17,200,000,000 (+11.9%) | July–September 2026, Tourism Agency first preliminary estimate source |
| Non-cruise visitors | 67,000 (+8.3%) | Matched third-quarter survey population source |
| Spending per non-cruise visitor | ¥255,800 (+3.3%) | All purposes, spending inside Japan source |
| Average stay | 18.2 nights (-3.2 nights versus a year earlier) | Non-cruise visitors, all purposes source |
Spending allocation and traveller profile
Statistics rechecked on 4 November 2026. The source is the Japan Tourism Agency (JTA) July–September 2026 first preliminary survey. This entry covers general visitors classified under the India nationality/region category, travelling for tourism and leisure; the survey-defined cruise category is excluded. It does not count departures from that country or region or November bookings. Spending is nominal JPY per person per trip and includes estimated domestic-Japan spending within package-tour payments. International passenger fares paid to Japanese airlines and shipping companies are excluded. JTA 2026 workbook
Compare spending and stays within the same trip-purpose group
Tourism/leisure spending was JPY 317,988, +44.8% year on year (the published JTA rate), with an average stay of 9.6 nights. The unweighted respondent counts were 54 in 2025 and 40 in 2026 (fewer than 100; small sample). Mean nights include same-day, zero-night visits. 2025 final workbook 2026 first-preliminary workbook JTA summary
For all trip purposes, including business and visiting relatives, the 2026 estimate was JPY 255,800, +3.3% year on year, and 18.2 nights on average. This is a different respondent group; its mean is not an individual leisure traveller’s budget. JTA summary
Sample caution: Fewer than 100 tourism/leisure respondents were recorded for this market. Means and categories do not establish market-wide willingness to pay.
Six spending categories: the two comparable quarters
| Category | Jul–Sep 2025, final | Jul–Sep 2026, first preliminary | Change | 2026 share |
|---|---|---|---|---|
| Accommodation | JPY 77,794 | JPY 154,788 | JPY +76,995 | 48.7% |
| Food and drink | JPY 45,671 | JPY 45,125 | JPY −546 | 14.2% |
| Transport in Japan | JPY 28,776 | JPY 35,529 | JPY +6,752 | 11.2% |
| Entertainment and other services | JPY 10,851 | JPY 5,172 | JPY −5,679 | 1.6% |
| Shopping | JPY 56,501 | JPY 77,373 | JPY +20,873 | 24.3% |
| Other | JPY 0 | JPY 0 | JPY 0 | 0.0% |
The total year-on-year percentage is published by JTA. Category changes are editorial calculations from the two workbooks, not a published category-growth series; 2026 shares are published workbook values. Changes were calculated before rounding, so subtracting the two displayed yen amounts can differ from the displayed change by about one yen. Rounded rows may also differ from the rounded total by a few yen. These nominal comparisons do not isolate inflation, exchange rates, stay length or traveller composition. 2025 workbook 2026 workbook
Selected purchases, with their respondent counts
| Purchase category | Weighted purchase rate | Unweighted purchasers | Mean spend among purchasers |
|---|---|---|---|
| Theme park | 26.4% | 11 (fewer than 30; reference only) | — |
| Art and other museums, zoos, botanical gardens and aquariums | 31.8% | 13 (fewer than 30; reference only) | — |
| Cosmetics and perfumes | 39.7% | 16 (fewer than 30; reference only) | — |
| Clothing | 63.4% | 26 (fewer than 30; reference only) | — |
The purchase rate is a weighted share. The purchaser count is unweighted; dividing it by the market sample does not reproduce the rate. The conditional mean is spending among purchasers, not the price of one product or willingness to pay. These purchase measures concern spending during the Japan visit and differ from the package-inclusive six-category figures above. Mean purchaser spending is withheld below 30 purchasers; * marks 30–99 purchasers. This is an editorial caution, not an official significance test. JTA Reference Table 5
Traveller composition
| 2026 Q3 tourism/leisure category | Weighted share | Unweighted respondents |
|---|---|---|
| First visit to Japan | 79.3% | 31 |
| Second or later visit | 20.7% | 9 |
| Travelling with family/relatives | 42.0% | 17 |
| Individually arranged travel | 89.6% | 36 |
| Applied online for a tour product or international return ticket | 78.1% | 31 |
These are separate questions; do not multiply the rates into an unreported joint group. The website-application item in questionnaire E3 concerns tour products or international return air/sea tickets, not all hotel and activity bookings. “Individually arranged” does not mean every component was booked directly by the traveller. JTA Reference Table 4 Questionnaire E3
Planning implication (editorial proposal): Use the accommodation allocation to frame questions about room type, beds, location and meal provision. A mean from 40 leisure respondents does not identify all Indian visitors as affluent or willing to buy premium products. Ask the traveller about their own ingredient and preparation requirements, then confirm each requested condition with the actual supplier. Do not infer religion or dietary practice from nationality.
Timing: July–September 2025 is final; the same quarter in 2026 is first preliminary and subject to revision. Any 2024 regional analysis above is historical context, not evidence of Q3 2026 or November behaviour. Statistics rechecked on 4 November 2026.
Foreign guest-nights in August 2026: top five prefectures
Second preliminary release, published 30 October. Classification is by nationality/origin, covering establishments with 20 or more rooms. The national total for this market is 64,740 guest-nights.
| Prefecture (Japanese name in parentheses) | Guest-nights | Share of this market’s national total |
|---|---|---|
| Tokyo (東京都) | 31,070 | 48.0% |
| Osaka (大阪府) | 9,680 | 15.0% |
| Kyoto (京都府) | 6,320 | 9.8% |
| Kanagawa (神奈川県) | 2,920 | 4.5% |
| Chiba (千葉県) | 1,790 | 2.8% |
Shares use the same market, month and facility scope and are rounded to one decimal. * marks an estimated standard error rate of at least 30%. Guest-nights are not unique people, rooms, November bookings or available inventory. Rounding can prevent prefecture sums from matching the national total. The stratification basis changed in January 2026. JTA source, Reference Table 1 (August) · Release

Interests and individual requirements
Ask about meals without treating nationality as a dietary rule
An itinerary for visitors from India cannot assume that avoiding beef is sufficient, or that everyone is vegetarian. In a Pew Research Center survey conducted from November 2019 to March 2020, 39% of adults living in India described themselves as vegetarian. That was a survey of residents at the time, not a measure of Indian visitors to Japan in 2026. JNTO's India market handbook also notes that some people follow a vegetarian diet all the time, while others do so on particular festival days or weekdays. Pew original survey, survey method and JNTO handbook.
Ask each traveler, rather than inferring religion: “Do you eat meat or fish? Are there particular meats, such as beef or pork, that you avoid? Do you eat eggs, dairy products, fish-based stock, onions, garlic or other root vegetables? Are there conditions around alcohol-containing seasonings?” FSSAI’s 2022 food-label guidance lists dairy products among vegetarian-source foods and eggs among non-vegetarian ingredients, but an individual's requirements may be more specific than a label. Vegan food excludes animal-derived ingredients. Traditional Jain dietary guidance describes avoiding root vegetables and eggs, while some people consume dairy and others are vegan. The traveler's own answer should decide the request. India's food-label guidance, JTA dietary guidance, printed pp. 13–14 and JAINpedia.
With each meal supplier, check what the guest actually requires: stocks and sauces, mirin or cooking sake, the source of meat, shared utensils and whether halal certification is needed. JNTO warns that a dish without visible meat or fish may contain bonito or other animal ingredients, and that a restaurant calling itself halal-friendly may not have a dedicated kitchen. Ask about food allergies separately. Put only the arrangements that the supplier has confirmed into the booking record. JNTO vegetarian and vegan guide and Muslim traveler guide.
Shopping from November | The payment and refund sequence
Eligible tax-free sales moved to the refund method for purchases made from 1 November 2026. An eligible purchaser pays the tax-inclusive price at an authorised tax-free shop, obtains customs confirmation on departure within 90 days counted from the day after purchase, and then receives the consumption-tax equivalent from the retailer or its refund provider. The purchase date determines the changeover, not the date of entry. The usual threshold is at least JPY 5,000 excluding tax in eligible purchases by the same person at the same shop on the same day, subject to the applicable rules. Nationality alone does not establish purchaser eligibility. National Tax Agency, rules as at 1 November 2026
Goods consumed during the trip and goods carried out of Japan need careful handling. Customs checks operate at purchase-record level, normally corresponding to one sale or receipt. If any eligible item in that record is missing at the check, the other items in the same record cannot receive confirmation either. The shop can explain how the purchases are recorded. National Tax Agency, refund-method explanation
Complete the process before checking in the goods as baggage. For a domestic-to-international connection, customs confirmation takes place at the final airport of departure from Japan. Check baggage collection and re-checking arrangements with the airline and allow for a possible inspection. The official guidance does not allow checked baggage to be retrieved simply to complete the tax-free process. Japan Tourism Agency, traveller guidance
At Narita, Haneda, Kansai, Chubu, Fukuoka, New Chitose and Naha, the Visit Japan Web online procedure is available within designated international-departure lobby areas connected to the dedicated wireless network. This online route is limited to people with Temporary Visitor, Diplomat or Official status of residence; Japanese nationals cannot use it. Tax-free purchasing eligibility and eligibility for this online route are different conditions. A request for inspection still requires attendance at customs, and completion of the customs procedure does not mean the refund has arrived. Japan Tourism Agency, eligibility and location National Tax Agency, online-procedure FAQ
Refund methods, timing and contact details depend on the shop or refund provider. Budget for the tax-inclusive payment separately from the expected refund. July–September spending predates the new system and cannot demonstrate its effect on shopping. National Tax Agency, sales and refund procedure
If a purchase record is wrong or missing. Contact the shop about incorrect details. A missing record may still be awaiting transmission by the shop; allow some time or ask the shop to check. National Tax Agency FAQ Q3-3/Q3-4 As a practical recommendation, travel companies can retain the shop and refund provider's contact details in the traveller's documents.

What the next edition will update
The December edition will move the travel window to January–June 2027. It will recheck the overlapping January–May dates, sales conditions and holiday eligibility, add June, and identify the reference period and release stage of any new statistics. Newly verified dates, changed conditions and closed applications will be distinguished in the update record.
Release availability checked on 9 November. October arrival estimates are scheduled for 18 November at 16:15 JST, and the second preliminary July–September inbound-spending release for 24 December. Check the actual released tables, including whether a separate market category is present, before updating. Planned release dates are not already-published results. JNTO schedule JTA schedule
September first-preliminary accommodation totals are already available, but this report’s nationality-by-prefecture comparison uses August second-preliminary figures for establishments with at least 20 guest rooms. September second-preliminary results are scheduled for 30 November. JTA / 観光庁・宿泊統計 公表予定 / Release schedule
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