A joint report by Online Resort × Enjourney
Editorial update: 9 November 2026 JST | Forward travel window: December 2026–May 2027
Statistical periods, release stages and the scope of rules and calendars are stated below. Japanese event and sales times are JST; origin-market holidays use the local calendar.
Winter landscapes and spring cultural events involve different sequences of decisions and reservations. This edition reads observed stays and spending, retains the regional scope of the NSW school calendar, and presents options from December 2026 to May 2027. Transport days, time at the destination and advance ticket sales are treated as separate parts of a longer itinerary.
Booking dates to put on the calendar now
- For the December Chichibu festival, these B-seat application windows have closed. The association’s counter-sale period for 3 December B seats was 31 October–3 November, and postcard applications required a 19–22 October postmark. Both are past as of 4 November. This does not mean the festival or every other viewing option is closed; it means these particular routes should no longer be offered as open for application. Chichibu Tourism Association
- For an April F1 itinerary, note 15 November at 11:00 JST now. The main advance spectator tickets for the Japanese Grand Prix on 9–11 April 2027 are scheduled to go on sale on 15 November 2026 at 11:00 JST. Thursday–Friday and Thursday-only tickets have a separate 20 December, 11:00 JST sale date, and overseas purchasing routes have restrictions. Check the specific ticket category before arranging it. Suzuka Circuit
December 2026–May 2027 | Travel and booking dates
Base calendar checked on 4 November 2026, with additions on 5 November and targeted updates on 9 November. Record-level check dates are retained. Japanese event and ticket-sale times are JST; origin-market holidays use local calendar dates.
A six-month view helps separate school calendars from tickets that go on sale much earlier. In New South Wales public schools, the eastern division's 2026–27 summer holiday runs from 18 December to 27 January; the western division's runs through 3 February. Students return on 3 February in the east and 10 February in the west, after school development days. Both divisions list an autumn break of 12–23 April. These dates do not describe every Australian state, private school or border-area school. Check the relevant school calendar before matching it with a Japan itinerary. NSW Department of Education
| Travel month | A specific Japan option | Sale date or condition |
|---|---|---|
| Dec 2026 | Chichibu Night Festival (2–3 Dec); Atami fireworks (6 and 25 Dec) | The announced B-seat outlet closed counter sales on 3 Nov and postcard applications at the 22 Oct postmark deadline. Other seats and transport require separate checks. Atami dates may change. |
| Jan 2027 | Tokyo Grand Sumo Tournament (10–24 Jan) | Advance tickets are scheduled to go on sale 5 Dec 2026; availability is separate. |
| Feb | Sapporo Snow Festival (4–11 Feb) | Its linked snow-sports park has separate dates, 12–14 Feb. |
| Mar | GREEN×EXPO 2027, opening 19 Mar | The early-price one-day ticket ends 18 Mar; a visit-date reservation is required. |
| Apr | Miyako Odori (1–30 Apr); F1 Japanese Grand Prix (9–11 Apr); Atami fireworks, planned 18 and 29 Apr | Miyako Odori tickets are scheduled for 6 Jan at 10:00; F1 main advance admission tickets for 15 Nov 2026 at 11:00. Check ticket-specific terms. Atami is planned for 20:20–20:40. |
| May | Tokyo Grand Sumo Tournament (9–23 May); Atami fireworks, planned 23 May | Sumo advance sales are scheduled for 10 Apr. Atami is planned for 20:20–20:40; dates may change. |
Check the F1 ticket category and sales channel together. Main advance tickets are scheduled for 15 November 2026 at 11:00 JST; Thursday-only and Thursday/Friday tickets are scheduled for 20 December at 11:00. Those latter tickets cover 8 April 2027 or 8–9 April. Asoview has separate openings: West Area tickets on 16 November at 11:00, and Thursday-only/Thursday–Friday tickets on 21 December at 11:00. Asoview purchases cannot be resold, upgraded or changed to a different age category. All times are JST. Suzuka's channel-specific guide
Some overseas-issued cards may fail registration with MobilityStation, and the organiser identifies different purchasing routes for some countries and regions. Check account registration, payment and the organiser-listed route before the sale. This does not mean that all overseas cards are rejected or that another outlet guarantees a purchase or seat. Payment conditions Overseas purchasing guidance
An April trip starts with a November decision
The NSW autumn break sits close to the F1 Japanese Grand Prix, but a school break does not confer admission. Suzuka's official ticket page sets 15 November 2026 at 11:00 for the main advance spectator-ticket sale. Seat categories, parking and purchase conditions need their own checks. Suzuka Circuit NSW school calendar
For the summer break, note that the eastern and western NSW divisions finish on different dates. A January sumo visit also has two separate clocks: when the household can travel and when tickets become available. Japan Sumo Association
An Expedia/Luth 2023 study reported 91 days between online booking and departure for Australian respondents. It covered all destinations and did not provide a Japan-only or flight-versus-hotel result. It cannot establish when Australians typically book Japan. The reason to look six months ahead here is to see the different lead times of official events, ticket releases and school schedules. Methodology Australian results
The next issue will revisit winter venue details, F1 ticket conditions and changes to spring event notices. Snow and flowering conditions need separate, later checks; an event date cannot promise either.
Booking GREEN×EXPO for a group itinerary
Early-bird one-day tickets went on sale on 19 March 2026, with sales ending on 18 March 2027. Admission date/time reservations and shuttle or parking bookings are separate. Coaches need advance bookings for the north or west parking areas; do not arrange roadside drop-off or pick-up around the venue. Direct buses from Haneda Airport and other hubs remain in planning. Treat them as unconfirmed transport until timetables, fares and booking methods are published. Organiser’s sales announcement Official tickets Access information
General groups require at least 15 visitors entering together, excluding the escort. The general-group discount ticket requires at least 15 users of that ticket type. The full-reservation deadline is 10 days before the day preceding the visit for general groups, or 30 days for school groups. Confirmation by linking ticket IDs must be completed four days before the visit. Website cancellation is unavailable after full-reservation approval; confirmed general-group bookings cannot be changed, cancelled or refunded. School groups have a limited exception for unavoidable reductions in pupil numbers. Check the headcount and each deadline with the authorised seller. Group-booking FAQ
Kyoto experiences with specific dates and booking conditions
Fukujuen Kyoto’s tea-making experience and tea-inspired French lunch are listed for 3, 10 and 17 December 2026, and 7, 14, 21 and 28 January 2027, from 11:15 to around 14:00. Each session has six places, with a booking cut-off four days in advance. Booking is online only, with advance card payment; telephone reservations are not accepted. These are separate session dates, not a continuous season. Confirm dietary accommodation, the guiding language, interpreter accompaniment and remaining places with the provider. Kyoto’s official tourism site: Fukujuen
Daikakuji’s special Shoshinden visit and sutra-copying experience at Teikokan are listed for 20 and 27 February 2027, 10:00–12:00. Each session is limited to 24 participants and requires booking at least five days in advance. Choose this religious-cultural experience according to the participants’ interests and wishes, and confirm the guiding language, interpreter accompaniment and availability. These two listings do not verify the full cultural-property opening programme for the 61st Kyoto Winter Journey. Kyoto’s official tourism site: Daikakuji
Planning Takayama for 14–15 April
Gifu’s official tourism website lists the Spring Takayama Festival for 14–15 April 2027. The detailed timetable and transport information currently shown are for 2026, with 2027 details to follow. Use the listed dates for accommodation planning, and confirm the current-year event timetable, traffic controls and coach arrangements before finalising the itinerary. Gifu’s official tourism website
Plan the return train from the Chichibu Night Festival
Seibu has announced extra limited-express and local services on 3 December 2026, including direct local trains to Ikebukuro and Tokorozawa after 21:00. Published limited-express examples depart Seibu-Chichibu at 22:24 for Ikebukuro, arriving at 23:44, and at 23:04 for Tokorozawa, arriving at 00:07 on 4 December. The latter does not continue to Ikebukuro. These are examples, not a statement of the last service across every transport option. Search using 3 December and check the connection to the accommodation. Seibu limited-express timetable Special timetable and journey search
Limited-express tickets for 2 and 3 December went on sale on 2 and 3 November respectively. These trains are all-reserved and require a limited-express ticket in addition to the base fare; remaining seats were not checked. On 9 November, the city page still marked road restrictions, temporary parking, float routes and fireworks details as awaiting updates. Treat the verified rail arrangements separately from those pending details. Ticket-sale conditions Chichibu City notice

Market evidence | Arrivals, expenditure and reference periods
| Measure | Latest published figure at this cutoff |
|---|---|
| September 2026 visitor arrivals, Australia nationality, JNTO estimate | 90,700 (-6.1% versus September 2025) JNTO |
| January–September 2026 arrivals, JNTO estimate | 771,900 JNTO |
| July–September 2026 inbound travel expenditure, all purposes, including cruise visitors, JTA first preliminary | ¥62.8 billion (+2.5% year on year) JTA |
| July–September general visitors, excluding cruise, JTA first preliminary | 178,000 people (-4.8% year on year) JTA |
| July–September expenditure per general visitor, all purposes | ¥352,891 (+7.7% year on year) JTA |
The first estimate also separates all purposes from tourism and leisure among general visitors. This is a comparison of survey groups, not a suggested itinerary or a before-and-after change:
| July–September 2026 general visitors | Expenditure per person in Japan | Average nights |
|---|---|---|
| All purposes, including business and visiting people | ¥352,891 | 13.2 JTA |
| Tourism and leisure purpose | ¥397,274 | 11.9 JTA |
Both lines exclude cruise visitors; the expenditure measure excludes international airfares. The longer all-purpose average is not a standard holiday length. A market can contain extended family visits, business trips and shorter leisure trips in different proportions; the table alone cannot reveal the cause of the gap. JTA purpose-specific table
These are not five measures of the same trip. JNTO’s September arrivals include business, family visits and other nonleisure purposes; they count entries by nationality, not passengers departing from Australia, and an individual entering twice can be counted twice. The September 2026 numbers are estimates rounded to hundreds. JTA’s quarter covers three months; the per-person line is for general visitors and excludes cruise visitors. Multiplying September arrivals by quarterly per-person expenditure would create a false total. JNTO definitions JTA survey notes
Spending allocation and traveller profile
Statistics rechecked on 4 November 2026. The source is the Japan Tourism Agency (JTA) July–September 2026 first preliminary survey. This entry covers general visitors classified under the Australia nationality/region category, travelling for tourism and leisure; the survey-defined cruise category is excluded. It does not count departures from that country or region or November bookings. Spending is nominal JPY per person per trip and includes estimated domestic-Japan spending within package-tour payments. International passenger fares paid to Japanese airlines and shipping companies are excluded. JTA 2026 workbook
Compare spending and stays within the same trip-purpose group
Tourism/leisure spending was JPY 397,274, +10.8% year on year (the published JTA rate), with an average stay of 11.9 nights. The unweighted respondent counts were 153 in 2025 and 135 in 2026. Mean nights include same-day, zero-night visits. 2025 final workbook 2026 first-preliminary workbook JTA summary
For all trip purposes, including business and visiting relatives, the 2026 estimate was JPY 352,891, +7.7% year on year, and 13.2 nights on average. This is a different respondent group; its mean is not an individual leisure traveller’s budget. JTA summary
Six spending categories: the two comparable quarters
| Category | Jul–Sep 2025, final | Jul–Sep 2026, first preliminary | Change | 2026 share |
|---|---|---|---|---|
| Accommodation | JPY 146,662 | JPY 155,281 | JPY +8,618 | 39.1% |
| Food and drink | JPY 74,657 | JPY 86,775 | JPY +12,118 | 21.8% |
| Transport in Japan | JPY 42,890 | JPY 47,721 | JPY +4,831 | 12.0% |
| Entertainment and other services | JPY 17,391 | JPY 22,777 | JPY +5,386 | 5.7% |
| Shopping | JPY 76,860 | JPY 84,720 | JPY +7,860 | 21.3% |
| Other | JPY 0 | JPY 0 | JPY 0 | 0.0% |
The total year-on-year percentage is published by JTA. Category changes are editorial calculations from the two workbooks, not a published category-growth series; 2026 shares are published workbook values. Changes were calculated before rounding, so subtracting the two displayed yen amounts can differ from the displayed change by about one yen. Rounded rows may also differ from the rounded total by a few yen. These nominal comparisons do not isolate inflation, exchange rates, stay length or traveller composition. 2025 workbook 2026 workbook
Selected purchases, with their respondent counts
| Purchase category | Weighted purchase rate | Unweighted purchasers | Mean spend among purchasers |
|---|---|---|---|
| Theme park | 27.8% | 38 (fewer than 100; small sample) | JPY 21,105 * |
| Art and other museums, zoos, botanical gardens and aquariums | 55.4% | 74 (fewer than 100; small sample) | JPY 6,674 * |
| Clothing | 73.8% | 100 | JPY 28,670 |
| Folk crafts and traditional craft goods | 19.7% | 26 (fewer than 30; reference only) | — |
The purchase rate is a weighted share. The purchaser count is unweighted; dividing it by the market sample does not reproduce the rate. The conditional mean is spending among purchasers, not the price of one product or willingness to pay. These purchase measures concern spending during the Japan visit and differ from the package-inclusive six-category figures above. Mean purchaser spending is withheld below 30 purchasers; * marks 30–99 purchasers. This is an editorial caution, not an official significance test. JTA Reference Table 5
Traveller composition
| 2026 Q3 tourism/leisure category | Weighted share | Unweighted respondents |
|---|---|---|
| First visit to Japan | 62.0% | 84 |
| Second or later visit | 38.0% | 51 |
| Travelling with family/relatives | 27.8% | 38 |
| Individually arranged travel | 84.1% | 114 |
| Applied online for a tour product or international return ticket | 85.9% | 116 |
These are separate questions; do not multiply the rates into an unreported joint group. The website-application item in questionnaire E3 concerns tour products or international return air/sea tickets, not all hotel and activity bookings. “Individually arranged” does not mean every component was booked directly by the traveller. JTA Reference Table 4 Questionnaire E3
Planning implication (editorial proposal): Higher per-trip spending does not establish willingness to pay for a premium room every night. Discuss longer stays, laundry, luggage, rest days and dining options when fitting a regional stop into a wider itinerary. July–September spending cannot establish winter ski demand.
Timing: July–September 2025 is final; the same quarter in 2026 is first preliminary and subject to revision. Any 2024 regional analysis above is historical context, not evidence of Q3 2026 or November behaviour. Statistics rechecked on 4 November 2026.
Foreign guest-nights in August 2026: top five prefectures
Second preliminary release, published 30 October. Classification is by nationality/origin, covering establishments with 20 or more rooms. The national total for this market is 192,370 guest-nights.
| Prefecture (Japanese name in parentheses) | Guest-nights | Share of this market’s national total |
|---|---|---|
| Tokyo (東京都) | 83,590 | 43.5% |
| Osaka (大阪府) | 32,370 | 16.8% |
| Kyoto (京都府) | 21,310 | 11.1% |
| Hokkaido (北海道) | 8,780 | 4.6% |
| Kanagawa (神奈川県) | 7,820 | 4.1% |
Shares use the same market, month and facility scope and are rounded to one decimal. * marks an estimated standard error rate of at least 30%. Guest-nights are not unique people, rooms, November bookings or available inventory. Rounding can prevent prefecture sums from matching the national total. The stratification basis changed in January 2026. JTA source, Reference Table 1 (August) · Release

Interests and individual requirements
JNTO proposes combining regional food and nature with cultural activities such as tea ceremony and kintsugi for a target segment of Australian couples and partners in their 20s–40s. For adult travellers in their 30s–40s accompanied by children, it highlights theme parks alongside museums or other learning experiences, school-holiday timing and accurate practical information. JNTO segment strategy For an interested traveller, check the activity’s duration, booking rules and transport; for a family, ask the children’s ages and the relevant school calendar. Present regional food as a choice while asking the individual about allergies or other restrictions. Ryokan dinner times and possible changes need confirmation with the actual property. Japan Tourism Agency ryokan Q&A School breaks differ by state and school, so confirm the traveller’s origin and actual holiday dates before matching travel timing. Tea ceremony and kintsugi providers may differ in dates, age rules and explanation languages; check the provider after establishing the traveller’s interest.
Shopping from November | The payment and refund sequence
Eligible tax-free sales moved to the refund method for purchases made from 1 November 2026. An eligible purchaser pays the tax-inclusive price at an authorised tax-free shop, obtains customs confirmation on departure within 90 days counted from the day after purchase, and then receives the consumption-tax equivalent from the retailer or its refund provider. The purchase date determines the changeover, not the date of entry. The usual threshold is at least JPY 5,000 excluding tax in eligible purchases by the same person at the same shop on the same day, subject to the applicable rules. Nationality alone does not establish purchaser eligibility. National Tax Agency, rules as at 1 November 2026
Goods consumed during the trip and goods carried out of Japan need careful handling. Customs checks operate at purchase-record level, normally corresponding to one sale or receipt. If any eligible item in that record is missing at the check, the other items in the same record cannot receive confirmation either. The shop can explain how the purchases are recorded. National Tax Agency, refund-method explanation
Complete the process before checking in the goods as baggage. For a domestic-to-international connection, customs confirmation takes place at the final airport of departure from Japan. Check baggage collection and re-checking arrangements with the airline and allow for a possible inspection. The official guidance does not allow checked baggage to be retrieved simply to complete the tax-free process. Japan Tourism Agency, traveller guidance
At Narita, Haneda, Kansai, Chubu, Fukuoka, New Chitose and Naha, the Visit Japan Web online procedure is available within designated international-departure lobby areas connected to the dedicated wireless network. This online route is limited to people with Temporary Visitor, Diplomat or Official status of residence; Japanese nationals cannot use it. Tax-free purchasing eligibility and eligibility for this online route are different conditions. A request for inspection still requires attendance at customs, and completion of the customs procedure does not mean the refund has arrived. Japan Tourism Agency, eligibility and location National Tax Agency, online-procedure FAQ
Refund methods, timing and contact details depend on the shop or refund provider. Budget for the tax-inclusive payment separately from the expected refund. July–September spending predates the new system and cannot demonstrate its effect on shopping. National Tax Agency, sales and refund procedure
If a purchase record is wrong or missing. Contact the shop about incorrect details. A missing record may still be awaiting transmission by the shop; allow some time or ask the shop to check. National Tax Agency FAQ Q3-3/Q3-4 As a practical recommendation, travel companies can retain the shop and refund provider's contact details in the traveller's documents.

What the next edition will update
The December edition will move the travel window to January–June 2027. It will recheck the overlapping January–May dates, sales conditions and holiday eligibility, add June, and identify the reference period and release stage of any new statistics. Newly verified dates, changed conditions and closed applications will be distinguished in the update record.
Release availability checked on 9 November. October arrival estimates are scheduled for 18 November at 16:15 JST, and the second preliminary July–September inbound-spending release for 24 December. Check the actual released tables, including whether a separate market category is present, before updating. Planned release dates are not already-published results. JNTO schedule JTA schedule
September first-preliminary accommodation totals are already available, but this report’s nationality-by-prefecture comparison uses August second-preliminary figures for establishments with at least 20 guest rooms. September second-preliminary results are scheduled for 30 November. JTA / 観光庁・宿泊統計 公表予定 / Release schedule
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